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The Only
Baby Registry
That Puts Family Wellness First.

Register for Self-Care + Experiences
& Baby Must-Haves All in One Place

Step aside baby registries, we are putting

moms first!

Sign up today and receive $20* to start your fund when we come to your area

The Only Baby Registry That Puts Family Wellness First.

Register for Self-Care + Experiences & Baby Must-Haves All in One Place.

More Wellness, Less Stuff

More Wellness,
Less Stuff

Hey momma, you know what you and your family need to thrive during and after pregnancy. Maybe that means less stuff and more support. With our unique baby registry, you can add prenatal massage, doula services, expert-recommended baby must-haves and more. Flourish Fund will help you get everything you need and nothing you don’t.

How Flourish Fund Works


Build your registry by selecting the packages that you want. Need help? Chat with us!


Share with friends and family. When someone from your tribe gifts you a bundle, we add the money for services to your account ASAP.


Book your services (virtually or in-person) and start receiving products delivered to your door.

Sample Gift Bundles

Mama Needs a Minute
Yoga Class, Massage Oil, Spa Mask and Relaxation Tea


Breastfeeding Basics
Breastfeeding Support, Portable Breast Pump and Nipple Cream


A Goodnight’s Sleep
Newborn Sleep Support, Sleepsack, Pacifiers, Sound Machine and Aromatherapy

A Goodnight's Sleep

Receive our FREE Tips for Every Trimester Guide

Own Your Motherhood Journey

When it comes to bringing a new baby home, flexibility’s a must. That’s why you can use your Flourish Fund dollars to book any wellness service within our network. Let’s say Aunt Sue chooses a gift package with doula services from your registry. She’s the best. But you really need meal deliveries to survive the early days. No problem. Use your Flourish Fund dollars to get just that.


Fitness and Yoga for New
& Expecting Moms


Birth & Postpartum Doulas


Educational Classes, Support Groups, Sleep Consultants & More

Hey, Momma!

Sign up to receive our FREE tips for every trimester, updates, special offers & more.

“You got this, we got you!”

“You got this,
we got you!”

– Melissa Bowley, Flourish Fund, CEO/Founder

I am really grateful for the support I received through Flourish Fund. It has given me access to resources in my neighborhood which makes me feel more comfortable, educated, supported, and confident about pregnancy and birth. My experiences with the doula, birthing classes, and yoga gave me more self-confidence and a sense of community. I am so excited to continue my journey with Flourish Fund through birth and postpartum!

~ Arielle

Expecting Mom

Before we got pregnant, I had never really given much thought to the details of pregnancy and childbirth, let alone postpartum. Once we found out my wife was pregnant, she realized it was important to her that I learn with her. I discovered I hadn’t appreciated the number of decisions that every parent has to make during pregnancy, during the birth, and once the child is born. We invested in Flourish Fund to connect with and hire a doula to provide us with resources, information, connection and logistics in addition to support during the birth. I’ve come to realize that there will no doubt be surprises when the baby arrives and after, but there is a lot you can do beforehand to prepare and make the entire experience exponentially better for everyone, especially the mom.

~ Carl


As a postpartum doula I am always looking for ways to grow my business and help support moms in my local community. Flourish Fund not only connected me with new and expecting moms who had dedicated funds to be used on the doula services I offer but it also helped me connect with top providers in the network for referrals and continued education as a birth worker. I am so grateful for this community within a community and I hope all moms receive Flourish Funds.

~ Hailey

Postpartum Doula


Disclaimer: Company is not a healthcare provider and the Website and the Company Services do not constitute the practice of any medical, nursing or other professional health care service or the provision of any advice, diagnosis or treatment.